GOGIYA

Gogiya is a fun, friendly down to earth Korean BBQ restaurant. This passion project was for a design competition in 2025. The brief was "Gogiya is a Korean barbecue restaurant where friends and family gather around sizzling grills. The name Gogiya means 'Hello Meat" in Korean. Every meal here is authentic, social and delicous".
To represent the brands name and fun and friendly feel, I went with a hand drawn logo suite, with a fun waving character. And to give that authentic feel, I went with an earthy neutral colour palette, opposed to the usual dark red colour palette you see with Korean BBQ's.