Fashionss

Brief: Fashionss is a streetwear brand targeting people who value individuality, confidence, and urban style. The brand needed a full identity that felt bold yet minimal, with a creative edge. Social is the brand’s primary marketing platform, so the visuals had to translate seamlessly across the web. The goal was to create a modern identity that could carry through tags, packaging, content, and web design.

Solution: I created a bold, flexible logo suite, using a mix of pixel and graffiti style typography to reflect its, streetwear aesthetic. The brand system included multiple logos for future events, with custom pixel icons, hand-drawn fonts, and layered textures. I designed social content showcasing product launches and model shoots. To support the visuals, I also developed a market and competitor analysis to define the brand’s positioning.