Daily Yolk

Brief: Daily Yolk is a breakfast club serving all-day breakfast in a space designed to be equal parts cozy and Instagram-worthy. The focus was on crafting a playful, inviting visual identity that could extend across both physical branding and social media. The brand needed to feel fresh, modern, and photogenic. Something people would want to share.

Solution: I developed a soft, feminine, visual identity built around a clean logo suite, illustrated icons, and pastel color palette that reflects the warmth and comfort of all-day breakfast. Custom social templates and mockups were designed to highlight menu items, and user-generated content in a way that felt curated but fun. I also created brand illustrations, business cards, and story highlight covers to support a cohesive social presence.